SOP – Digital Marketing Executive 

Role Summary

This role is responsible for:

• Technical audits (3 per day)

• Graphics & Ui Ux execution

• Research and content planning

• Client communication

• Reporting and documentation

Daily Mandatory Tasks (Applicable Every Day)

The following tasks are compulsory each day:

• Complete 3 technical audits

• Respond to client messages within 30–60 minutes

• Update task status in CRM/Sheet

• Submit end-of-day (EOD) report

Weekly Execution Structure

Day 1 – Audit, Research, and Content Planning

Technical Audits

• Complete 3 audits

Research Work

• Conduct research for assigned clients:

  • 2–3 competitors per client

  • Industry trends

  • Content gaps

Content Planning (Start)

• Begin monthly social media calendar

• Define:

  • Content themes

  • Content buckets (educational, promotional, reels, etc.)

Client Communication

• Connect with clients to collect:

  • Offers

  • Business updates

  • Content requirements

Day 2 – Audit and Content Calendar Creation

Technical Audits

• Complete 3 audits

Content Calendar Creation

• Prepare detailed social media calendar:

  • Post dates

  • Content ideas

  • Caption drafts

  • Hashtags

  • Creative references

Research Support

• Add keyword ideas and trending topics

Client Coordination

• Share draft calendar (if required)

• Collect feedback

Day 3 – Audit and Graphics Execution

Technical Audits

• Complete 3 audits

Graphics Work

• Design creatives based on:

  • Approved content calendar

  • Ad requirements

Quality Check

• Ensure:

  • Brand consistency

  • Content accuracy

  • Correct platform sizes and formats

Day 4 – Audit, Graphics, and Client Follow-ups

Technical Audits

• Complete 3 audits

Graphics Work

• Complete pending creatives

Client Follow-ups

• Follow up for:

  • Approvals

  • Pending inputs

  • Feedback

Documentation

• Maintain client-wise notes:

  • Requirements

  • Revisions

  • Preferences

Day 5 – Audit and Reporting

Technical Audits

• Complete 3 audits

Weekly Reporting

• Prepare summary:

  • Tasks completed

  • Deliverables submitted

  • Pending items

Basic Performance Check

• Review:

  • Social media engagement

  • Content performance trends

Day 6 – Audit, Learning, and Process Improvement

Technical Audits

• Complete 3 audits

Learning and Development

• Complete assigned courses

• Apply learnings to:

  • Design quality

  • Content improvement

Process Improvement

• Identify:

  • Efficiency improvements

  • Quality enhancements

End-of-Day Report Format

Daily Report – [Date]

Audits Completed:

• 3 audits completed

Graphics Work:

• Number of creatives designed

Content Work:

• Status of content calendar or captions

Client Communication:

• Number of clients contacted

• Inputs received

Pending Tasks:

• List of pending items

Notes:

• Any important observations or client feedback

Weekly Report (Saturday)

The weekly report must include:

• Total audits completed (Target: 18 per week)

• Total creatives delivered

• Content calendars completed

• Client communication summary

• Pending approvals or blockers

KPI Targets

Daily

• 3 technical audits completed

• Client response within defined SLA

Weekly

• 18 audits completed

• All assigned tasks completed on time

Monthly

• All content calendars delivered

• Reports submitted as per schedule

Rules and Compliance

• No audit should be skipped

• No delay in client communication

• No incomplete or unstructured submissions

• All deadlines must be strictly followed

Approval Flow

Performance Expectations

• close attention to detail

• Timely execution

• Structured work approach

• Clear and professional communication

• Willingness to learn and improve