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SOP for SOP – Graphic Designer (UI/UX + Creative Design)

SOP – Graphic Designer (UI/UX + Creative Design)

Company: The Aurge

Role Summary

This role is responsible for a balanced mix of UI/UX and creative design:

UI/UX Responsibilities (50%)

  • Website and landing page UI design
  • Wireframing and user flow planning
  • Designing conversion-focused layouts
  • Mobile responsiveness and usability optimization

Graphic Design Responsibilities (50%)

  • Social media creatives (posts, reels covers, stories)
  • Ad creatives (Meta, Google, etc.)
  • Branding materials (banners, posters, etc.)
  • Designing using tools like Canva, Photoshop, Figma, Illustrator

Overall Responsibilities

  • Maintain brand consistency across all designs
  • Coordinate with marketing team, developers, and clients
  • Deliver high-quality designs within deadlines

Daily Mandatory Tasks (Applicable Every Day)

The following tasks are compulsory each day:

  • Work on both UI/UX and creative design tasks (as assigned)
  • Complete planned deliverables for the day
  • Maintain design quality and consistency
  • Respond to feedback within 30–60 minutes
  • Update task status in CRM/Sheet
  • Submit end-of-day (EOD) report

Weekly Execution Structure

Day 1 – Research, Planning & Wireframing

Requirement Understanding

  • Review assigned projects (UI + creatives)
  • Understand brand guidelines and objectives

Research

  • Analyze:
    • Competitor designs (UI + social media)
    • Industry trends
    • Content/design gaps

UI/UX Work

  • Create wireframes (low fidelity)
  • Plan layouts and user flows

Creative Planning

  • Review content calendar
  • Plan creative styles and formats

Day 2 – UI Design (Phase 1) + Creative Start

UI/UX Work

  • Start UI design:
    • Homepage / landing pages
    • Key sections

Creative Work

  • Start:
    • Social media posts
    • Ad creatives

Focus Areas

  • UI: Structure, UX, CTA placement
  • Creatives: Visual appeal, branding

Day 3 – UI Design (Phase 2) + Creative Execution

UI/UX Work

  • Complete remaining UI screens
  • Design responsive (mobile) layouts

Creative Work

  • Design:
    • Carousels
    • Reel covers
    • Story creatives

Quality Check

  • Ensure:
    • Pixel-perfect UI
    • Correct sizes for creatives
    • No spelling/design errors

Day 4 – Revisions & Optimization

UI/UX Improvements

  • Optimize:
    • User flow
    • Conversion sections

Creative Revisions

  • Implement:
    • Client feedback
    • Internal changes

Coordination

  • Follow up for:
    • Approvals
    • Missing inputs

Day 5 – Final Delivery & Handover

UI/UX Delivery

  • Share final UI designs
  • Prepare developer handover:
    • Figma files
    • Assets and guidelines

Creative Delivery

  • Submit all approved creatives
  • Organize files properly

Day 6 – Learning & Improvement

Skill Development

  • Learn:
    • UI/UX trends
    • Creative trends
    • Tools (Canva, Figma, Photoshop, Illustrator)

Performance Review

  • Analyze:
    • Best-performing creatives
    • UI improvements

Process Improvement

  • Suggest:
    • Faster workflows
    • Templates and reusable components

End-of-Day Report Format

Daily Report – [Date]

UI/UX Work Completed:

  • Screens/sections designed

Creative Work Completed:

  • Number of creatives designed

Revisions Completed:

  • Changes implemented

Pending Tasks:

  • UI or creative pending items

Client/Team Communication:

  • Feedback received
  • Approvals pending

Notes:

  • Any important updates

Weekly Report (Saturday)

The weekly report must include:

  • Total UI screens/pages designed
  • Total creatives delivered
  • Revisions handled
  • Pending approvals
  • Performance observations

KPI Targets

Daily

  • Balanced progress on UI and creatives
  • Timely response within SLA

Weekly

  • All assigned UI and creative tasks completed
  • Minimal revisions

Monthly

  • High-quality UI + creatives delivered
  • Improved engagement and usability

Rules and Compliance

  • No delay in deliverables
  • No compromise on design quality
  • UI/UX principles must be followed
  • Brand consistency is mandatory
  • Proper file management required

Approval Flow

Task Approval Authority
Wireframes Manager
UI Designs Manager / Client
Creatives Manager / Client
Final Delivery Manager

Performance Expectations

  • Strong balance of UI/UX and creative skills
  • Attention to detail
  • Creativity with structure
  • Fast and efficient execution
  • Clear communication
  • Continuous learning mindset

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